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AWS Summit Online Australia & New Zealand 2021

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From descriptive to predictive customer data analytics

For customer data analytics teams the ability to forecast customer behaviour, predict customer churn, or anticipate a next best offer is critical. In this session, we explore predictive analytics, what great looks like and what technology, skills, and cross team collaboration is required for success. Learn about the importance of data foundations, automation, MLOps, and the different AWS services you can leverage to get started and accelerate the adoption of predictive analytics in your organisation.
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