The application of analytics and its importance has grown in the last decade. Large enterprises are using analytics to make faster business decisions, improve their business planning and operations, and provide a better customer experience. In this session we cover how enterprises can use AWS managed analytics services including Amazon Managed Streaming for Apache Kafka (MSK) and Amazon Kinesis with familiar ecosystem tools (e.g Apache Kafka, Apache Flink), to embed stream analytics into their core decision-making processes and make event-driven enterprise a reality.