As a developer, AWS Amplify gives you the power to build highly interactive and functional applications in order to swiftly scale your applications on cloud services, thereby enabling use cases such as sign-in, MFA, and GraphQL API implementation. In this session, we demonstrate how AWS Amplify provides these capabilities inside its open-source framework of libraries and components. We also show how you can leverage the new Amplify Admin UI features to get started and build your application without the need for an AWS account. Find out how that same application can then evolve to leverage other Amplify Console features available to build, deploy, and run applications, all powered by a cloud backend.