When you are first building out your startup, it's a common pitfall to over-engineer your architecture and provide too much complexity upfront. As technologists it's tempting to jump into the latest technologies and trends, however as a startup it's important to take a pause and assess the stage of your startup and in-house capabilities, and to reprioritise shipping a product to customers that is good enough for version 1.0. In this session, learn how other founders and startups have embraced the Surprisingly Simple Architecture (SSA) pattern to ship software faster, iterate faster, and get to market sooner. Hear examples and case studies from customers who have embraced SSA and their timing for introducing more advanced architectures and application patterns as their startups scaled.