Like digital transformation, ‘data-driven organisation’ has become the new buzz word for enterprises. In this session, we share how Sportsbet has not only understood what data means for their business but how they are going about transforming themselves to take full advantage of it. Since their 'all-in' cloud migration in 2020 and group-wide commitment to embracing a data strategy, Sportsbet has aligned its technology platform, workforce and culture to realise this vision. As a result, Sportsbet has continued to thrive, delivering new products for customers, and growing their customer base through delivering a seamless customer experience powered by data.
Vicky Falconer, Data Lab Manager, AWS
Andy White, Head of Data, Sportsbet