The marketing industry is undergoing the largest disruption in 20 years, the deprecation of third party cookies places more importance than ever before on capturing, organising, discerning insight, and actioning data to deliver business and customer experience (CX) outcomes. Watch as we share how you can enable game changing customer experiences by focusing on the connection of data, platforms, and teams through the lens of a Customer Data Platform (CDP).
Speaker: Ben Kidney, Head of Digital Engagement, AWS
