×

First Name
Last Name
Company Name
Country
CDN Province
US State
India State
AU State
Postal Code
Phone Number
Job Role
Industry
This information is associated with my:
Compliance Opt-in
Thank you!
Error - something went wrong!

Harnessing first-party data to unlock customer innovation (Level 100 | Introductory)

The marketing industry is undergoing the largest disruption in 20 years, the deprecation of third party cookies places more importance than ever before on capturing, organising, discerning insight, and actioning data to deliver business and customer experience (CX) outcomes. Watch as we share how you can enable game changing customer experiences by focusing on the connection of data, platforms, and teams through the lens of a Customer Data Platform (CDP).

Speaker: Ben Kidney, Head of Digital Engagement, AWS

No Previous Videos

Next Video
Dive deep into the Great Barrier Reef on AWS (Level 300 | Advanced)
Dive deep into the Great Barrier Reef on AWS (Level 300 | Advanced)

The world heritage-listed Great Barrier Reef is one of the seven wonders of the natural world and blessed w...