The Ultimate Blend of Man and Machine

Technology has always played a pivotal role in F1®, the ultimate blend of man and machine. Today, winning is about ‘millimetre perfection’, and no other sport has been as dynamic in its evolution and embrace of new technology. F1 Consultant and former Head of Vehicle Performance at Williams Martini Racing, Rob Smedley highlights how F1 harnesses data, analytics, AI, and machine learning to enhance the fan experience through real time predictive race insights. 

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