Business analysts require easy access to data from across different parts of the business. In this session, learn why more customers have adopted Amazon Redshift than any other cloud-native Data Warehouse, and how they are building a broader analytics capability with data lakes on AWS. Understand how AWS built machine learning (ML) into the services, taking away many of the time-intensive tasks of building an analytics platform. We cover why these customers choose Amazon Redshift for the accessibility to analysts, business reporting, deep security, ability to scale from GB to PB, and integration with the broader platform. Learn about these customers who are increasingly opening insights to data analysts for data discovery and data scientists for machine learning. We also share how the AWS services such as AWS Glue and the coming ML-enabled AWS Lake Formation take away most of the heavy lifting.