How to build a marketing analytics platform on AWS [L200]

April 18, 2021
For enterprises looking to build new digital capabilities, data is key. Data siloes as well as disconnected customer experience and marketing initiatives make it extremely difficult to ensure that the customer journey is optimised, with the right interaction at the right time and through the right channel. Another challenge is marketing attribution - How do you calculate the ROI on data-driven marketing? How do you attribute the ROI to the initiatives you have undertaken? In this session, learn about the range of AWS services that can provide the data, analytics and AI capabilities you need to scale marketing across your organisation and help engage customers faster and more effectively. AWS Speaker: Dr. Rohit Dhawan, Data & Analytics Transformation Lead, AWS
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