To help organisations understand where they stand and to chart a way forward, we have defined five Digital ArchetypesSM, combining the current state and velocity of their digital transformations. While most organisations transition through several Digital Archetypes over time, lingering too long as a Resting Laurel or a Late Bloomer means the Digital Superstar is going to be out of reach. And with technology developing at an exponential pace, the bar is only getting higher.