Amazon’s approach to innovation has remained consistent since the company first launched—start with the customer and work backwards. In this session, be introduced to Amazon’s peculiar culture and how we innovate through four distinct yet interdependent elements: culture, mechanisms, architecture, and organisation. Dive deep on each topic, and learn about practical applications including Leadership Principles, Working Backwards, Two-Pizza Teams, the PRFAQ doc, and why it’s always still Day 1 at Amazon and AWS.

Speaker: Rob Findlay, Head of Digital Innovation – ANZ, AWS