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Invent customer products, services and experiences (Level 100 | Introductory)

Digital Innovation helps business leaders bring better ideas to market faster. We do this through introducing AWS customers to Amazon's peculiar customer-centric approach to innovation, and bringing the resultant ideas to life demonstrating the breadth, depth, and agility of AWS technology. In this session, we'll detail how your business can leverage the Working Backwards mechanism to invent world-leading ideas and experiment at speed.

Speaker: Rob Findlay, Head of Digital Innovation – ANZ, AWS